Munich, 20 May 2022

ULRICHSHOF awarded: Winner of the Bavarian Medium-Sized Business Award

A very special significance

“We have already won many competitions. To be among the winners of the Bavarian Medium-Sized Business Award is certainly one of the more prestigious awards,” ULRICHSHOF owner Ulrich N. Brandl is pleased to say. “It has a very special significance for us and encourages us to continue setting standards and to always focus on the perfect family holiday.”

Since 2007, the Bavarian SME Award has been presented to outstanding medium-sized companies to highlight their importance for the economy and working world in Bavaria. Last year, the award was paused due to COVID. Under the patronage of State Parliament President Ilse Aigner and Minister of State for Economic Affairs Hubert Aiwanger, the prizes were awarded to the winners and nominees at a festive gala event at the Künstlerhaus in Munich on Friday. A total of 15 companies were nominated for the 13th Bavarian SME Award.

ULRICHSHOF is one of the 10 award winners

The 12-member jury justifies its decision as follows: “The ULRICHSHOF has become a brand for high-quality family holidays in a tourism world characterised by sustainable thoughts and strategies. The company has been continuously developed strategically and has invested in the future ahead of social trends. From the very beginning, the unique selling proposition has been the tourism response to the special needs of families with young and older children, complemented by a sustainable view of tourism that is continuously developed in a family-led manner. In particular, the company distinguishes itself by facing up to the necessary investments in infrastructure and offers in a tough competition for quality and range of offers. In addition to its outstanding position as a sustainable company, the ULRICHSHOF presents itself as a very attractive employer brand. Here it is shown what gentle sustainable family tourism means responsibly in the 21st century. We congratulate the “ULRICHSHOF” as the winner of the Bavarian Medium-Sized Business Award 2021/2022!”


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